Newsletters, product specials, discount coupons, productreviews and event invitations
directly to your customer’s inbox
Email marketing is among the most cost-effective marketing tactics available to promote
your business. Research shows that 71% of people check their email as the first online
activity of their day and 47% as their last. It is very convenient for both parties
and offer great variety of designs and customisation.
So what we can do for you:
Let’s understand your target market. For the success of any email marketing campaign
it’s necessary for you to know your customers online habits, i.e. the time of the
day they are more likely to check your message (infographic), where they live, what
type of message they would expect, the design of the email, etc…
We can create and customize your campaign. A personalised email with the right information
and design is key for the success of any email marketing campaign. Email marketing
has a large variety of segments like: Weekly/quarterly news, e-coupons, holiday cards,
event invitations, letters from director/CEO, internal newsletters to employees,
etc…
We can do the Follow Up on your behalf. It’s very important to understand the numbers
and results that your email marketing campaign is generating. Some points to consider
is click-through rate, bounce rate, unsubscribes, etc… Once you understand these
aspects of your campaign it becomes clear what could be done next.
Five Steps For A Great Email Campaign:
1
2
3
4
Define Your Readers
Determine Your Purpose
Outline Your Goals
Determine Your Frequency
Create a Timeline
5
Check out this great infographic “Best Time To Send Email”
With an Email Campaign you can: Increase traffic to your website; Keep customer in
the loop with news about your services and products; It’s generally more affordable
than other types of campaigns; It’s fast to set-up & build and fostering relationships.